Return to Disciplines
08 / Discipline

Innovative Physical / Digital Product Design

Imagining and designing new products that collide the physical with the virtual.

"The most interesting products sit where two worlds meet."

Cropper's insight

Cropper designs products as portals, objects that carry digital identity, memory, and behavior into physical space, and bring physical ritual into digital experience.

The phantom limb of the smartphone era is giving way to ambient, embodied technology. The winning category is products that disappear into life.

Hardware, software, and story must be co-designed from day one. Whoever masters the seam owns the next platform.

Rolls-Royce Whispers

Cropper worked with the Rolls-Royce management team to design a very secretive and elite private membership club for Rolls-Royce owners, called Whispers. The app connects Rolls-Royce owners worldwide and provides VIP access to hyper-unique experiences worldwide.

Rolls-Royce Whispers

The Whispers app interface, a private portal for Rolls-Royce owners to access exclusive experiences, events, and concierge services worldwide.

Designed by Cropper for Rolls-Royce Motor Cars