Jonathan Drew Cropper is a respected brand strategist, global creative director, educator, and futurist. "Envisioneering and Futurecrafting" is his trade and passion.
Jonathan is the founder of Futurlogic Advanced Concepts, a highly confidential, venture, design, and branding studio.
Focus Disciplines:
Immersive, interactive, "edu-tainment" experience Design
Intelligence Augmentation
Future of Luxury
Future of Branded Education
He is the co-founder of the prestigious Lewis Latimer Fellowship Program, supported by Bill Gates' Breakthrough Energy Ventures.
He has designed and implemented innovation strategies with the leadership of:
Aston Martin, Credit Suisse Private Bank, Airbus, Feadship Yachts, Four Seasons (Private Jet Program), Rolls-Royce Motor Cars, BIG Architects, NASA's Jet Propulsion Lab, Lockheed Martin, Ralph Lauren, Warner Bros. / DC Comics, and Zaha Hadid Architects, to name a few.
Jonathan was the Head of Global Real Estate, Aviation & Marine Partnerships for Aston Martin Lagonda. In this unique role, he was responsible for creating the overall strategy, alliance formation, and execution for the brand’s expansion into these new industrial luxury verticals.
He began his career at MTV: Music Television / Viacom, where he helped design the business plans for MTV’s global expansion into Asia, Latin America, and Africa.
After MTV, he was recruited by cultural icon Quincy Jones, to serve as Director of Business Development at QJE / Time Warner. He was responsible for sourcing and evaluating all multimedia and new venture opportunities.
He later joined Nissan North America as Senior Manager, Head of Youth and Urban Communications (a new internal unit that he created). In this capacity,
Jonathan was responsible for all youth, multicultural marketing, and strategic alliances for both the Nissan and Infiniti brands. He efficiently managed three ad agency accounts and a $100 million annual budget, and oversaw the development and production of dozens of multimedia communications campaigns.
During his tenure, Jonathan was recognized by Brandweek Magazine as the “Best Marketer Under 40 in America” for his marketing innovations.
Prior to his role at Nissan North America, Jonathan was an Executive Creative Director and Senior Vice President at Young & Rubicam Brands / WPP, where he led diverse creative teams, and formed an advanced mobile media and communications think-tank. He designed and executed numerous campaigns for clients such as Sony, Vodafone, Starbucks, Telefonica, Jaguar, and AT&T.
Jonathan is an advisor to several high impact startups, and sits on the steering committee of the Edison Awards, known as the "Oscars of corporate innovation".
Jonathan received his BA degree in International Economics from the University of Pennsylvania.
He enjoys travel, supercar culture, modern design, multi-media art, collecting first-edition magazines, beautiful architecture, and science fiction.
