SEDUCTION LECTURE

Seduction - A 21st Century Branding Construct


THE CONVERGENCE LAB

Co-founded The Convergence Lab, a new media think tank with Caltech, exploring virtual and augmented reality, advanced visualization, and futuristic storytelling techniques.


FOUR SEASONS JET / LEGEND EXPERIENCE

Curated a collection of 14 luxury brands around The Four Seasons private jet experience, hosted by artist John Legend


ESPIONAGE X

Wrote, directed and produced this espionage-themed, luxury, immersive theater experience in association with Havas Luxe.
Sponsors: Rolls-Royce, Audemars Piguet, Baccarrat Hotel


DRAPER UNIVERSITY

Collaborated with famed Silicon Valley, venture capitalist Tim Draper, to create a new entrepreneurship school, Draper University.


ROLLS ROYCE ETHNOGRAPHY RESEARCH

Conducted intimate, in-depth research into new, under-appreciated HNW audience segments.


AMALGAM

Co-owner of Amalgam Fine Model Cars, the best, large scale model carmaker in the world. Partners include McLaren, Ferrari, Bugatti, Lamborghini, Ralph Lauren, Porsche, most F1 teams, and more.


VERSAILLES

Produced a highly successful multi-media and experiential launch program for the Ovation network's hit show Versailles.


NISSAN CAMPAIGNS REEL

Reel of campaigns Jonathan Cropper developed
and oversaw at Nissan


BREAK GLASS IN CASE OF ADVENTURE

Nissan Armada
Non-traditional outdoor / Experimental Advertising;
Street Installation, Print, TV


ELECTRIC MOYO

Nissan Altima
Non-traditional outdoor / Experimental Advertising;
Guerrilla Theater, Print, Digital and Radio


HOTNESS Street Scene

Nissan Maxima
Non-traditional outdoor / Experimental Advertising;
Street Installation, Print


THEATER JAM

Nissan Maxima
A guerrilla theater performance in movie theaters,
with planned audience interaction.


SPIRITS INDUSTRY CONCEPTS

Trend Forecast


CINGULAR / ATT

Future of Mobile


LOCKHEED MARTIN

Vision Book


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A full-size Nissan Armada was placed inside a customized cherry-red storage container, with oversized hammer to "break glass in case of adventure" attached.

The container was installed in nine cities, three high profile locations per city. LA, NY, MIAMI, CHI, DC, etc. An Emergency Survival Kit (ten cards with Armada info and urban living tips) were dispensed from the container.

No one broke the glass.
The campaign was impactful, cost effective and press worthy.
One of the TV spots time-lapsed 24 consecutive hours of public interaction at the Times Square, NY location.



Print spread
NYC, Times Square
Print spread
Miami, South Beach
Print spread, Headline: FOR BIG GAME
Houston

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The ELECTRIC MOYO campaign was a tour.

Print, Digital and Outdoor elements were launched in phases:
Phase 1, gave the Altima a voice.
Phase 2, gave the Altima driver a similar voice.
Phase 3, the voice was then pirated and became ELECTRIC MOYO.

Two months. Nine cities. A week and a half in each market.

The chameleon custom-painted, Diablo-rimmed mobile broadcasting studio complete with turntable sound system booming out the trunk Nissan Altima was taken on the road. On board were a poet and her crew of DJs artists and musicians promoting ELECTRICMOYO.COM

The interactive web site posted her tour schedule and listed events, activities and performances jumping off in clubs, cafes, galleries and community centers in the tour cities. Chicago, LA, NYC, ATL, Miami, etc. Interviews and live radio broadcasts were conducted from the Nissan Altima.


Print, Posters and Radio
Phase 1: WHO AM I?
Print, Posters and Radio
Phase 2: I AM.
Print, Posters and Radio
Phase 3: ELECTRIC MOYO
A billboard that was up the previous two months (shown above) was "pirated" (shown below). All 40+ executions were unique and appeared as if they were wheat-pasted over the existing billboard.
Print spread
Wildpostings from Phase 2 posted the previous week (above) were "pirated" two weeks later (below). The posters appeared to have been hit by a wheat paste artist, then stenciled with the ELECTRICMOYO web site.
Print spread
Custom Altima, turntables built into the trunk, LA.
Sypher1 performing, ATL.
Guest DJs spinning wherever whenever from the Altima, NYC.
Live radio interviews (and party!) directly from the Altima, NYC.
Live radio interviews directly from the Altima.
Museum of Contemporary Art, artists add to the already pirated billboard, CHI.

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The Nissan Maxima is so hot, it melts everything around it.

This was the concept communicated in the form of a street scene in which the city furniture, such as parking meters, street lamps, a bicycle, etc. were intervened and appeared to melt around the car.

The street scene was installed in NYC and LA at three high traffic locations in each city (Houston and Broadway or Sunset and La Brea, among others).

The installation was highly visible and covered in Advertising Age, Creativity, New York Magazine, etc.



NYC, Houston and Broadway
Detail, LA, Sunset Blvd.: Seared parking sign with Maxima copy
Detail, LA, Sunset Blvd.: Scorched bicyle
Detail, LA, Sunset Blvd.: Blazed trash can, whithered parking meter
NYC, Houston / Broadway: Drooped street lamps, signs and parking meters
Detail, NYC, Houston / Broadway: Steaming hot
THEATER JAM was a guerrilla theater performance in movie theaters, with planned audience interaction.

A handful of actors were planted in the general audience. Appearing on screen, a filmed actor would look out at the audience and ask "Who Are You?". To the surprise of the movie going audience a viewer would jump up and respond "I Am A Chill In A Group Of Freakouts!". After attentively listening, the screen actor would then look towards another person and, amazingly, that person would stand up and shout another line. After the third response, and upon hearing the voice-over, the stunned audience clapped and cheered as they realized it was all part of the ad.

Press coverage garnered from The New York Times, CNN, Adweek, Advertising Age, Brandweek, The Source.



New York Times

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